Interview with Eden City, a place to find home

 Eden City real estate e-commerce in Sichuan was established in September 19, 2004, the registered capital of 10 million yuan. Eden City with excellent corporate culture, advanced e-commerce platform, and achieved rapid development, as of October 2007 throughout the city already has more than 70 Direct chain, more than 500 employees, the average age of 24 years. all the staff college and higher education account for about 90%, good personnel structure for the rapid development of the Eden City laid a solid foundation . Eden City will apply advanced concepts of IT industry in the field of real estate (see map), first proposed in line with the development of the information age, - Eden City real estate network, set the Internet (website: www.88880808.com), Call Center (Hotline: 88880808), short message system is one of the .2005, Eden real estate e-commerce in the city due to its excellent performance, be high-tech industry development projects of the provincial government support for special funds. Currently, the city reached a house in Eden transactions of customers, from the network's customers have more than 50%. Eden city plan in 2008 to 100 stores the size total number of employees will reach 1,000. the focus distance into the City of Eden - Eden City, where one can find a home! guests: Wang Meng Tan, director of the Eden City Real Estate Co., Ltd. E-Commerce Austin City real estate e-
Li Yuyi Xiao Zhenyu, Director, Business
Eden City real estate e-commerce
Huang Jiping, Director, Electronic Commerce Co., Ltd. Eden City Real Estate Information Centre Manager
Time: October 24 AM: 10:00
Location : Focus Real Estate Network studio
Moderator: Eden City third anniversary celebration, I told a few veterans have been seen here, and in celebration of the day, what impressed me most was Eden City, team cohesion, giving a sense of family. Today, please come, that is, like everyone in the old days of the city of Eden, Eden together to talk about the city is a warm family, first of all to the users or are self-introduction. <> Huang Jiping Eden City Manager of Real Estate Information Center E-commerce Co., Ltd <> Huang Jiping: I am a manager of information center, called Huang Jiping, mainly responsible for the network. Xiao: I was Eden City Xiao Zhenyu. Wang Meng Tan: I am a Regional Director of District Wang Meng Tan. LI Yu: I am the regional director of the Second District, LI Yu. Moderator: I see a reference to Eden City place, you can place young people realize their dreams are different. My question is which reflect the focus on promoting the city of Eden is the concept of what? Wang Meng Tan: Our company is 19 September 2004 set up, just that I leave the university into the community time. focus on the culture, my own experience the culture of love, as young people is concerned, are drifting family, here today and tomorrow over there. I am also a chance to Eden City, after growing for three years, in the middle also had wanted to give up, or want to leave, but how could not find this feeling, chat with friends or whatever, feel very warm, as if this is the cause of his life to do, do This industry is very hard, but can reflect their own value, and can feel the concern for colleagues, on the lower level of care, so you had to choose to stay, so he is very happy, I get the feeling that the culture of love, love family, life is very happy that I can grow up happy. Moderator: Eden City is to help you find a home. you are not already working in the city of Eden a long time? LI Yu: Yes, I'm just starting to come in the company. 3 years, Moderator: What is it made you stay now? LI Yu: Because the company has a development platform, the company is a large annual changes in order to turn some of the speed of expansion, this is a good premise. The second is to love the atmosphere of the city of Eden in the inside. our company's core values, the first is love, then in addition to appreciation, tolerance, support also has the challenge, when you When done well, but also challenges to do better, that is, when you are satisfied, the company will challenge you to do better, including my colleagues, constantly challenging, you will become more outstanding. Moderator: Corporate Development III years, what you have experienced ups and downs, memorable? Xiao: I said what I was into the latest of a company, I was only coming in 2005. The whole company is very difficult beginning, recalled previous 100 were opened, and now the remaining 10 not to. the entire company is the first two years of losses, the pressure is very large, we do not give up, always insisted that our boss including our management, staff, we have teeth, has been the insistence of each other, challenge each other. Last September, when the development has been rapid, and today, I think this is the most memorable experiences during the time of loss, but we always adhere to, has been struggling. <> Xiao Zhenyu Paradise City Property Co., Ltd. E-Commerce Director <> Wang Meng Tan: I would like to add that the company said many memorable things, I think it is a spirit the most memorable, like the four of us during this period, the body does not experience the same, but there is a force! our two years, we also talked about the total Shaw, we have experienced so many setbacks and difficulties, we have been a feeling that we each other together, feel that they have a dream and goal, any time we Do not give up as long as each can be achieved. let me feel the most is the mutual support and mutual care. we never believe we can do better, really achieve this goal through two years, we have to state a loss to a profit. the most important is a kind of spirit inspire us. Moderator: I see the day when you PPT, see Xiao total because the goals have not completed their tasks, with some severe way to punish yourself, why do this? Xiao Zhenyu : was 06, I transferred here from the three districts, one district from the East Gate to the west gate, when the performance is not satisfactory, I was very young, I think that youth is the passion, I do not believe do not, I do not believe in this team so bad so bad that time, including me, including the leadership with goal setting, how can not do? We often ask, so how many, how much can be done, I ask you a question, how can not do? them asked me, I said to finish all the chains can not do, do not drink of water. Finally, when the July, performance did not meet the objectives and requirements, and finally there is no way, sure I said something to deliver, so were the behavior. Moderator: I want to ask is, how do you look at the company's struggle to achieve their goals in life with your relationship? how to find the exact location of his life? LI Yu: In fact, say something, we are also a wage. But we believe we have not put the four position themselves in work. We actually put the company as their own companies, are often like this, because we are each responsible for an Area, from this perspective Area is the boss said, we always make us stand high Xu look at the issue, so we often say we are the owners of the company, the time when the company grow, but also a process of upgrading their own. When the company achieved its goal, We will achieve the goal of life. Moderator: very sense of ownership. then you apart from your yellow than the total charge of the other three were all one area, your region, how the recent market? LI Yu: From my side to Look, here is the entire city, relatively speaking, the policy implications of this time is not large, it is inevitable that some impact. King of Dreams Forum: I am responsible for is the east with the south as a whole, some small places there are some small small impact, but not great from a performance point of view. So I think the market affected, while in fact the market is an important factor in the decision. <> Wang Meng Tan, director of the Eden City real estate e-commerce Co., Ltd < > Xiao: I was responsible for the West Gate District, including the people of North West, his volume of hot House River Area, or Area, there is a Guanghua Area, so Simon turnover or stable, sales still relatively high. Moderator: Because we have seen recently, whether it is a new house or second homes, have some impact on trading volume, it was predicted the next step may be more stringent measures, the next step will be even more severe situation, how do you think? LI Yu: Actually, this is the state of this macro may have some impact on the market, but we firmly believe that the impact of short-term. In the long run, the people's housing demand is always there. this is not a country we are also proposed of the rural population from 900 million into 700 million of the. then so many people into the city, living is the first step, so demand is always active. So there are some short-term impact, long term, the housing market will remain strong. moderator : personal income tax last year, when the introduction of second-hand house when the impact on the market is still very large, some small and medium sized agency to disappear from the market. LI Yu: From this point of view, the company began last year with two major policy changes, many small intermediaries are to stop the development of the city remains Eden rapid expansion of our industry is a crisis, what crisis is danger and opportunities exist, we adjust this policy development opportunities as our company , when other companies to stop development when we are to develop. In fact, our company has always believed that the final decision about how a company's development, or by the people, no matter how large the policy kind of market how, they said only weak mind there is no weak market. Wang Meng Tan: I should add that some of the new policy out of the market or the large or small impact, but in fact we can see, the first in Chengdu, the new establishment of the SAR. because many migrants to stay Chengdu .2012 After years in CRC, which means more and more foreign population is more and more rigid requirements, whether it is government regulation, the residence is the first thing I think would not be much impact, Another point to even be affected, although we have it in Chengdu city of Eden is a good company. but on the whole the share of second-hand house is not too much, if we seize the share of the original, so it does not have much impact. We has always stressed the human factor is very important. Xiao: We believe that the two sentences, the government is the main purpose of all the adjustment is to limit the price, I still think real estate industry is a sunrise industry. Moderator: On the share issue, some companies that Through its continuous increase in stores, it means that registered customers more market share that it is also more. can be understood it? Xiao: We set up in 2004, we launched a business platform for the whole size of the company expansion, one is brand building, and a collection of the resource area. We were not necessarily open shop is the resource collection of more and more. I am more than open a store, the other is the network platform to do a good job, to collect more resources and can help the continuity of resources. Moderator: source of e-commerce platform to the registration agency in Chengdu, there were many? Xiao: The ratio, we are not very clear here, but I only know that our company is at the forefront of. Moderator: Bright rental is said to do well in the field of intermediary companies, now also come to Chengdu, you look at how foreign companies settled in Chengdu, the large intermediary phenomenon? Wang Meng Tan: First look at why the field of large companies to Chengdu, indicating that the Chengdu market is very good. Another point, there is competition for us! great pressure, so we need some better than before, competition can only continue to grow our company together. but also to tell, Chengdu market well, we feel that this is a good thing, not a bad thing. LI Yu: In fact, big brand companies like this, there is another side, when such a large More and more companies to connect up the role of regulating the market, before the agency is a small market share, which eat the difference in these behaviors, although different brands were in Chengdu, we can regulate second-hand housing market, so that the people in our industry in the reckoning in enhancing the image and status of our entire industry is a good thing. Moderator: In addition to a good state of mind other than, certainly have to have some countermeasures for the job then how do you intend to address how to? Xiao: field The company is not entered until this year. including real estate in the 21st century, the early entry into Chengdu, the other. As long as there is a market where there are competitors. I think our emphasis on two aspects of our competitive advantages, the first is our network, this is our greatest strength, the resources from the business platform to collect and digest. The second is to team building, including the corporate culture of indoctrination and infection. the whole of our company has been both hardware and software upgrade, and finally to achieve competitive advantage. Moderator: celebration ceremony to hear you're very majestic momentum shouting slogans, which one is the Our company has a five-year plan, we have to enter 15 cities, to reach 1,000 stores, 10,000 employees and monthly performance to a million. Chengdu is our first short-term goal to reach 1,200 within the next year, staff , Chengdu, the performance of the 800 million or more. This is the goal of Chengdu. Moderator: The first is the size and market share? Huang Jiping: market share. Moderator: You just have to listen to that now account for a share of relatively small, accounting for how the first time next year, the share? is relying on this business platform? Xiao: This is one advantage, which is our core competitiveness. this aspect. this time we are pushing training. including our student store, we are vigorously training Enhancing the internal strength, coupled with our culture, the core competitiveness of the network, as we sprint to the foundation next target. Moderator: The next long-term objective is kind of how? You are responsible for what area plan? LI Yu: Area of us is the company's overall expansion plan. We initially planned this year, 100 groups, 93 groups are now basically. should say left next two months, I believe this can be achieved at the end of the scale.'s future development is 5 years time, 2012, into 15 medium-sized cities. Our company made a 5-year plan, the long run, is to become the most with the strength of the real estate service providers. <> Li Yuyi Austin City Real Estate Co., Ltd. E-Commerce Director <> Wang Meng Tan: talked about the expansion, the first company has expanded to a whole number of stores, according to the performance of each Area I have many places to expand. because there is a policy of control, so this expansion of our slow a bit, but every one of us is to keep the two tricyclic Area expansion, Huayang also opened new stores, the overall there is no way to determine the number, but we hope in the shortest time to achieve our goal, we set this year, 100 groups, now 93. New Year's no problem to achieve this goal. Moderator: Now can not eat a lot of you made the difference, and some the company also carried out to eliminate from the system, how did you avoid that? Xiao: First, we certainly can not eat the difference is. No matter the staff or management team, this is absolutely impossible. how can we expect, when the employee contract , a difference of behavior is immediately dismissed. the other side, and when buyers and sellers trade on both the sun for the transaction is a sincere, must not private action. we will put the sun to reach the two sides agreed the price of real . Both sides can be known, this case can not eat the difference. Moderator: three together? Xiao: Yes, from the process and system to request that our company. So the phenomenon is impossible to eat the difference. LI Yu : Our company has a crucial concept is sincerity. Whether my colleagues within the company, or the same on the outside. Our culture is also in the promotion of this. from the culture of a promotion. Wang Meng Tan: I add that we company has been a lot of friends ask why you do not do houses, in fact, we know that focus on the effect of a thing is not the same, so we aim to do in the secondary housing, or leader, would like to do in this industry first, degree of his influence the whole market and credit is very important, other companies may have some non-standard operations, we have clearly defined, and you see both advantages and disadvantages, and bring our company is not a question of money, but the impact of development is absolutely not affected. Moderator: Speaking of Eden City in good faith, and team cohesion, and I truly felt, see award-winning colleagues, my colleagues will burst into tears. There you Xu total, total party always give each employee an award-winning affectionate embrace. I was thinking of you how this kind of family culture is formed. other day listening to Xu said, and you is summed up by six months, some of the accepted creed, in addition to their formation outside the text, the action you how to practice, reflect it? Wang Meng Tan: Our corporate culture is reflected in the previous we have, we just came out in the open, why have this, we Founded we slowly develop an atmosphere. For example, I when I do a good job, everyone happy. Last night we eat, say a manager, he said, will finish every time I thought back to chain stores, I asked him why, he said, people always feel at home waiting for me. we are together, there is a feature of the city of Eden, age is very small, not going through a lot of what we say to each other is very transparent, and gradually to develop a habit, we are very simple, slow mutual interest to develop a. Xiao: how embodied as a company or a general guidance, as part of our promotion and evaluation is one aspect of performance, or a comprehensive assessment, the assessment which is five is the corporate culture. is all to your grade. If your high performance, comprehensive assessment of your points do not go up, you still no opportunity for advancement, might also be eliminated. If you meet the the atmosphere, you did a good job performance, a large number of promotion opportunities. If you do, do not reflect the culture, then a very small chance of promotion. LI Yu: You can also give an example, a few days ago only to find their District A property consultant, is a small car accident occurs, the process, their families more difficult, to pay certain medical expenses, that is, more than 10,000 pieces, he can not pay. so the company launched the manager to give him the leadership of the above contributions, less than 10 minutes, that is, store manager, donated more than 7,000 more to address his urgent needs. We do not know in advance that we convene a meeting, when Shaw told everyone after the total, we are enthusiastically positive contributions to our site donated so much, everyone was happy and excited. This is a small thing, but it put the entire company's corporate culture reflected most vividly. Moderator: good basic service is very early, so that the customer love is a higher level of service, may also be respected after the state enterprises. Xiao said the total score, I thought why Xu total score for yourself. When I asked him how he look at the business three years history, and now the state, he gave himself 60 minutes to play. What do you think why he played only 60 minutes, is modest or because there are some things that did not materialize? Wang Meng Tan: Because of their demanding always Xu people, and then scoring when possible, has been thought of early loss, he was more concerned about the early, if I play I think 60 points is too low, he hit the points I do not know how much to play. If I play, you can playing 99 minutes. Moderator: I think the score is the total Xu state to the company now playing the score. you as the person in charge of several areas, you decide what's next effort to improve the score, how to Xu general a satisfactory future? LI Yu: From a few of us, it should be said that each person responsible for a Area, we have a few people may decide to state the status of a team, we often say that a team leader of the state of how, how his team is like. From this perspective, we certainly make the firm's corporate culture reflected deep from top to bottom. implanted into his heart of every employee to go along with the company while 5 years of planning and development to go, and constantly upgrading themselves, while allowing his team to repair internal strength, enhance our small team, including the ability of each person. When we do a few good patches when strong, the company doing well strong the. Wang Meng Tan: Actually, see the company is very pleased at the development. because I have a step by step with the company growing up, the company has 5 years of planning, I also have my own plan. When people have their own goals , he would know how to do it. I always say, the Eden City this work is not work for me but a career. I know how I should do. City of Eden we are very optimistic about the future, and hope we This home really getting better and better, and we are confident that this house better and better. From our results, from the relationship between colleagues, this year really earth-shaking changes. Xiao: Actually, I think, the whole Eden City are full of confidence, I believe that 5-year plan will be achieved. I, as Regional Director of the three areas, I believe I even greater pressure, greater responsibility, no two, there is only one word, to fight. Huang Jiping: Actually Eden City to do for so long, we also see the company's hope that in 5 years, I believe that companies in China to gain a foothold in the secondary housing to survive. Moderator: Thank you.